Toast Box Essay Example for Free

Toast Box EssayFirstly joining nutrient and drink commercialize in 2005, Toast box now produces a well-know business with 71 asidelets in Singapore and early(a) six Asian countries. This seven-year-old trademark serves up various sorts of bread and coffee with traditional flavor, reminding of the warm automated teller of local Nanyang coffee shops of the 60s and 70s. Aiming at reinforcing its special strong position in the market, starting a certification in Vietnam has been put under Toast boxs consideration.This will open the business up on the one hand to opportunities of expanding its outlet system, and on the other to pressure from coping with more competitors in an unfamiliar market. Firstly, the advantages of franchising Toast box in Vietnam concerns its profit from name recognition and assorted and distinctive food and drink.It usually takes long time for a business to develop a recognizable presence with the customers however, compared to usual start-up enterpr ises, Toast box has already succeeded in attaining a stable status in peoples mind through its websites and social network like Facebook. In addition, various sorts of bread and coffee as well make Toast box stand out from other competitors. Its distinctive flavor of freshly toast bread and fragrant coffee creates unforgettable experiences for everyone tries it at the first time.Toast box would soon become a part of Vietnam cuisine culture. Besides, franchising in Vietnam also puts Toast box at a goodly disadvantage. As Vietnamese personal income is not really high, Vietnam is a relatively sensitive market to terms strategies. Admittedly, not many people are willing to pay 2-5$ for each breakfast with a instill of Milo Dinosaur coffee, a thick toast bread set, or Nonyan Laska in Vietnam.Meanwhile, Toast boxs competitor are putting premium on cheap price, which may pose huge gainsay to the new comer. Unless the price strategy is taken into careful consideration, Toast box may l ose out its fans in Vietnam. In conclusion, starting a Toast box franchise in Vietnam contains a plow of implicit advantages and disadvantages. A distinctive know-how and franchising experiences in other foreign countries such as China, Philippines, and Thailand is the driving extort to help Toast box survive and develop in Vietnam market.